CREATIVE ART BRAND STRATEGIST

Have you been considering creating a character for branding your business?

Sugarluxe is a female, fan-favorite pop artist. Since 2005, I’ve built my brand based on my passion to inject personality into the business of marketing while bringing more diversity to the male-dominated space of art + technology. You might’ve seen Sugarluxe here: Target, Life Magazine, in the home of Miley Cyrus, Bong Spirit Vodka, Playboy, the Hotel Des Arts and more.

Illustration of Chandra Michaels, Sugarluxe Artist sitting on a hot pink sofa in a modern designed interior Call to Action for creative brands

BRAND DEVELOPMENT

With 15+ years experience in unique brand development, I’ve spent almost two decades negotiating licensing deals, leveraging media relations, garnering top ranking visibility through SEO strategies and utilizing my digital marketing expertise to help create brand loyalty.

BEAUTY & BRAINS

The use of illustration has a unique ability to envision reality in a way that is both pleasantly familiar and uniquely different. This makes my recognizable style of art particularly valuable when trying to convey a brand image that speaks to a certain customer base. My work has proven to cut through distractions and communicate emotions quickly.

CREATIVE + COMPETITIVE

I understand what it takes to run an organization in a fiercely competitive marketplace.

Fully versed in digital illustration and design, I’ve not only developed art based retail products, marketing collateral, and brands from the ground up; I know how to build and lead teams of great creative thinkers to capture a client’s vision and deliver attention-grabbing concepts.

 

PSYCHOLOGY OF YOUR BRAND

Psychology plays a crucial role in shaping your overall brand. It is ingrained in every aspect, from design to messaging to the look and feel of your marketing.

Ultimately, what really matters is the emotional response and impression that your brand evokes. Achieving this is easier said than done, but it’s critical that your brand imagery plays a significant role in the narrative that your business conveys. It can act as a conversation starter with your clients and customers, and as your relationship develops, so will your brand’s recognition in the years ahead.

Contact me – but only if you want your brand to be a success!