Illustration of Chandra Michaels, Sugarluxe Artist sitting on a hot pink sofa in a modern designed interior Call to Action for creative brands

Your life is the canvas; paint it with purpose and passion. ~ Sugarluxe

Creative Brand Strategist

Hi there! I'm Chandra {Sugarluxe}

Are you feeling burned out, maybe before you’ve even truly begun?

Whether you’re a startup entrepreneur finding your footing, a self-employed creative who loathes the business side of things, or an experienced professional looking to take your business to the next level – I’m a seasoned Creative Brand Strategist and I’ve got a knack for visual storytelling.

The Art of Persuasion

I can help you make your audience not just notice you, but fall head over heels in LOVE with what you do.

Creative Heart, Business Brain

I’ve used my own brand as a living laboratory. I can draw pretty faces like nobody’s business, but truly, my specialty is helping other creative people tap into the other side of their brain so that they can take their passion and make it profitable.

But here’s the thing: this is not about me.

It’s about YOU and the impact you deserve to make. You have great things to offer this world and I’m just here to sprinkle a little marketing magic and guide you toward branding greatness.

Don’t just be adored, be admired!

If you’re here, I already know you’re awesome at what you do. We just need to figure out how everyone else is going to learn about what a badass you are.

TRAILBLAZE

TO BUILD BRAND LOYALTY

CREATIVE + COMPETITIVE

I understand what it takes to run an organization in a fiercely competitive marketplace.

Fully versed in digital media – I’ve not only developed art products for major retail, marketing collateral for corporations, and launched new brands from the ground up; I know how to build and lead teams of great creative thinkers to capture your vision and deliver attention-grabbing concepts.

BEAUTY + BRAINS

Pretty pictures are fun, but beauty in business is meaningless without the brains to drive tangible results. Likes and follows might be great for that rush of dopamine, but data gives us insight to optimize, convert and keep your customers coming back for more.

Attention spans are so short. The time you have to make an impact, before your customer gets taken from you passes by in a flash.

What can we do today to attract and retain your clientele?

Why Work with Me?

20 Years in the Trenches

The use of art in advertising has always had the unique ability to envision reality in a way that is both pleasantly familiar and uniquely different.

This makes my versatile style of art particularly valuable when trying to convey a brand image that speaks to a certain customer base. My work has proven to cut through distractions and communicate emotions quickly.

From musicians to med spas, coffee shops to cosmetic companies – if women comprise your core target audience, I know how to help you connect in ways you can only imagine.

Get In Touch

SEO Expertise

For 20 years, I’ve stayed ahead of the curve with search engine trends, algorithm changes and best practices in SEO to create organic top placements and minimize advertising costs.

Experienced Creator

Fully versed in Adobe Creative Suite, I’ve spent a career producing print and digital advertising campaigns, packaging design, full length commercials, and social short format videos.

Performance Measurement

I am data driven as well as creative. I know how to establish key performance indicators to track the effectiveness of our efforts and gauge the impact of the initiatives we put in place to optimize performance over time.

Continuous Innovation

I don’t wait to see how things are done. Market dynamics are ever-changing and it can be scary trying new things, but if you’re waiting to see what’s trending, you’re already too late.

Humanizing Brands

I can create a compelling narrative for your brand. I help you share your journey, values, and mission in a way that engages and inspires your audience. I don’t just say to humanize your brand and foster authentic connections with your customers, I show you how – step by step.

How it all Started

We Can Do This

CAN’T WAIT TO TALK WITH YOU