Launched Valentine’s Day, 2005 – before Etsy, the same day as YouTube and before most of us even had access to Facebook, I wanted to do something many said would be impossible.
It seems so commonplace now, but at the time it was this completely wild idea that people might buy original art online directly from a website of an unknown, unrepresented artist. But I was determined to use the internet as a way to connect with potential collectors and find possible collaborators.
Within a year of debuting my initial collection, an opportunity with this famous celebrity put me on the map. What followed was a whirlwind of offers that allowed me the chance to pair my art with all kinds of cool retail products – making my previous Sugarluxe portfolio available in boutiques, major retailers and fine art galleries around the globe.
This kind of work is a dream job for me. Whether you are a professional designer looking for the perfect piece to complete your project, or an awesome blogger who just loves all things for the home, I’m here to help you make some magic happen!
Using a combination of paint, inks and digital illustration, Sugarluxe Art’s vibrant imagery evokes a beautiful optimism that lends itself to a variety of female-oriented products from paper goods like greeting cards and cosmetics packaging to fashion accessories like compacts and apparel.
Despite the promises of social media, it can be a lonely place with little return. For years now, I’ve used my experience as a marketer, commercial illustrator and small business owner to help others find brand clarity, build their business and develop products. Today you can find me mentoring, coaching, speaking, and writing for a whole new crop of aspiring entrepreneurs.
– Mark Schaefer –
Best Selling Author – ROI, Return on Influence
Rutgers University, MBA Marketing Professor
What makes Chandra Michaels so remarkable is her rare combination of creativity, strategy, tenacity and vision. To most she is known as a determined artist, but to me she is also a fearless entrepreneur.
Some of the most powerful marketing lessons I’ve learned haven’t come from a book, guru, or webinar. They’ve come from Chandra Michaels. She has successfully connected to fans around the globe with an amazing spirit of community, devotion and authenticity.
Having created a global demand for her work, she is still one of Austin’s perkiest cheerleaders: innovative, articulate, creative and inspirational are just a few words to describe illustrator, artist and designer Chandra Michaels.
Chandra Michaels is the art dynamo behind Sugarluxe spreading her irresistible message of female power and kindness.
She is down-to-earth, sweet, poised and practically the hardest working woman in Austin.
– Mari K. Johnson –
Lucire Fashion Magazine – Australia
Taylor Swift: Time Magazine’s Person of the Year Taylor Swift’s journey has been one of transformation, empowerment, and unapologetic self-expression. Time Magazine awarding Taylor Swift Person of the Year is a testament to her ability to redefine the narrative surrounding women in the public eye. Beyond her chart-topping albums and record-breaking achievements, Taylor Swift has…
